Our Team


Noralyn Hamilton Goddard


As someone who has served as the leader of an organization,
Noralyn understand the sometimes difficult task of working
with people.


As the former Executive Director of the Leukemia and Lymphoma
Society for Alabama and the Gulf Coast, she managed 12 professionals. Together, they increased revenues by 27 percent while reducing operating expenses by 4.9 percent. Our donor contributions increased 65 percent. During her five year tenure, the team enjoyed tremendous success.


Some of her career highlights include:


Directed annual training of 60 loaned executives who raised nearly $95 million dollars for the United Way of Central Alabama.


Worked as a leadership and team development contractor for Alabama Power, U.S. Navy (Pensacola Naval Air Station) U.S. Steele, Gresham, Smith & Partners, Greater Area Shelby County Chamber of Commerce, Jefferson County Sheriff's Office,  the Mississippi School System and ACIPCO.


25 years experience as a small business owner with the most challenging of customers: middle school children, teaching life skills, etiquette, social graces and how to have real self-esteem.


Her certifications include:

   The Birkman Method - Birkman International

   The Seven Habits of Highly Effective People - Franklin Covey

   Myers Briggs Type Indicator - Association for Psychological Type

   Master Trainer in Leadership and Customer Service - AchieveGlobal

   Master Trainer in Leadership and Customer Service - Development Dimensions International

   Alabama Peace Officer's Standards and Training Instructor - APOST Chief

   Trust Works Trainer - Trust Works Curriculum President

   The Leadership Grid Seminar, Support Staff - Dr. Tory Herring, Director, Leadership Grid



Tory Herring, Psy.D., Ph.D.


Dr. Herring studied architecture and played football on scholarship at Georgia Tech before being drafted in 1969. In Vietnam, he flew with the 1st of the 9th Squadron of the 1st Air Cavalry Division, the unit featured in the movie Apocalypse Now. He was awarded Bronze Stars for Valor and Merit, 60 Air Medals, and the Soldiers Medal and was nominated for the Distinguished Flying Cross and Vietnamese Cross of Gallantry with Gold Palm.


On returning to the US, he entered Auburn University completing an undergraduate degree in Psychology in 1975 and a Master’s of Science in 1976. Having finished his undergraduate and master’s degrees, Tory continued his education to include two doctorate degrees. His first is a Doctorate of Philosophy (1985) in Behavioral Psychology, and his second is a Doctorate of Psychology (1986) in the clinical assessment and intervention of groups and individuals.


Two doctoral degrees in individual and group behavior and dynamics, and his exposure to the great minds Robert Blake and Jane Mouton and their thinking on individual and organization behavior, mean he possesses a unique perspective with which to view the literature over the last 50 years on leadership and organization success.  Dr. Herring has chosen to concentrate on leading organization culture change, executive talent development, executive profiling and assessment and leadership skill management.


Having grown up as a football player and having flown helicopters in Vietnam and having currently raced sports cars, and the associated humility with these activities, provides a realistic perspective on life and the capacity for relating to people at all levels with immediate credibility and sincerity. “I have had many people give me a second chance and contribute to my success and want to do the same for others.”



COPYRIGHT 2013 | NORALYN & CO. | 553 REACH DRIVE | BIRMINGHAM, AL 35242 | 205-835-6376